We’re going to talk about the top 10 benefits of Digital Marketing in 2019. And as we all know that Marketing is a very important function in any kind of business whether it’s a construction business, Manufacturing business or any other. It’s a very important function. So, there are many ways to do marketing for your business.
Some are traditional marketing like using TV, Radio, Magazine, and Newspaper, etc. But now, we’re living in the world of internet or digitalization, So the best way to find out your customer would be online because they’re already available there and spending too much time of their day time.
And by taking advantage of this opportunity business owners can definitely gain better results.
So, First of all, let’s talk about what exactly is Digital Marketing?
Digital Marketing is an art of getting customers for a business through online or digital channels like Social Media, Search Engines, and Mobile Apps, etc.
There are various domains in Digital Marketing. By using those you can easily see the outcomes much faster in comparison to traditional or offline marketing.
In fact, there are numerous benefits of the Digital Market. but, here we’re talking about the top 10 benefits of Digital Marketing in 2019.
Now, Let’s talk about the top 10 Most powerful Benefits of Digital Marketing
1. Understanding the Analytics: You’ll be able to create a better strategy for your business with the data and analytics that you’ll get through digital marketing. how many people are visiting your website? How much time they are spending on it? What are the pages the person is visiting? So that Marketers can analyze the behavior of the visitors and know their preferences. that will help them to create a strategy for helping the business to grow.
2. Create a Content Strategy: Let’s Imagine you create content and you know how many people are using it? How many people are actually reading it? or How many not? then you’d more likely to create a better content strategy so that the people can engage with that. what if you do it offline you create content then delivering it to the people. Now, how would you know how many of them are opening that content, engaging with that content, and reading that content? you don’t know. Right So, Now it’s very difficult to create a strategy for that. But Digital Marketing helps you in that case.
3. Target a specific person and lead generation: The best what I love about it that you can target a specific location, you can target a specific gender, educations, your ideal customer, and everything that your business requires. By using Social Media like Facebook, Instagram, etc. you can easily generate leads for your prospective customers and make the people aware of your product or services. It’s a wonderful way to increase more revenue for your business.
4. Very Cost Effective in comparison to traditional marketing: it’s very cost-effective because here you don’t have to put hoardings on the Roads and Highways, printing ads on Newspaper or Magazines, Showing ad on TV, etc. these all were the ways of traditional marketing but now because of digital marketing it’s very easy to advertise and reach out to a lot of people without that much work.
5. High Conversion Rate: Online Conversion rate is pretty awesome but only when your marketing strategy is engaging. When people will engage with your products or services then there are huge possibilities of buying them. So, Converting your specific prospects to your customers is not a big deal. It’s also a very important thing in Digital Marketing.
6. High Revenue for the Companies: All of the companies using digital marketing achieves higher revenue because digital marketing lets you save money on marketing with also a wonderful conversion rate. So, the companies after using this marketing way grow their business.
7. Higher ROI from Campaign: Unlike traditional marketing digital marketing gives a better ROI(Return of Investment). You can easily generate revenue more than you invest in your campaign and the marketing of your business.
8. Best Opportunity for job seekers: Digital Marketing is one of the highest paying jobs in the industry currently. And as per the survey, there are more than 8lacs jobs are available in India for this profile. Thousands of companies are looking for experts in this field but the truth is that there are not enough experts out there. You can work as a full-time Digital Marketer as well as you can also work as a freelancer and you can earn a wonderful income.
9. Personal Branding: Personal branding is one of the best benefits of Digital Marketing. you can do branding of your own by starting blogging and becoming an Instagram Influencer. We all know some people who have millions of followers on Instagram and they all are Instagram Influencers. Even they generate income from this and Companies pay them lacs of rupees for just posting a photo with their product on their Instagram profile. You’ll be not less than a celebrity.
10. Build your own Business: It’s also a good benefit of Digital Marketing. With the help of digital marketing, you can start and promote your business by using this skill. So, there are many opportunities apart from the job in Digital Marketing.
So, these were the Top 10 benefits of Digital Marketing in 2019. You must know so that if you want then you can promote your business and also grow yourself in this field, unlike other very competitive fields. You can easily get a job with a good starting salary.