Are you a small business owner or planning to start a business? and Do you want to know about an effective and accessible approach to digital marketing for small businesses in 2019?
Hi Everyone, Today I’m going to talk about an effective and accessible approach to digital marketing for small businesses in 2019.
Digital marketing has 2 significant advantages over other advertising and marketing methods. Orientation and measurability
Digital marketing is targeted: precisely at those users who, based on certain criteria, are your target customers. E.g. anyone who searches for your products on Google.
Digital marketing is measurable: Using web analytics tools, we can monitor the performance of approaches and campaigns, and turn them into more effective ones based on the results.
That’s why digital marketing works. While reading digital marketing (especially foreign) sources and finding digital marketing concepts, I probably wasn’t the only one who came across proposals that work for large companies and markets but are completely inappropriate, expensive, and inefficient for smaller markets and businesses.
Almost all the debates we have with our colleagues about such and other online business opportunities end at one point. Slovenia is too small. We’ll do it for the global market, or it won’t pay off.
Whether you use email marketing, Facebook advertising, Google advertising or anything else, the potential in the Slovenian market is small. What does this mean when executing and designing digital marketing campaigns?
Digital Marketing – An effective approach for small businesses
The digital marketing of the big ones is not suitable for the smaller ones
Establishing digital marketing campaigns, customizing or creating websites, content preparation,… are a necessary investment, an infrastructure that a company needs to target the users it engages with digital marketing campaigns. This is a Slovenian company that addresses eg. 100,000 leads (which is already a high number for most), almost the same initial input/requirements as a foreign company that addresses 10,000,000 leads with the same investment. Most of the methods recommended by large foreign advertisers, therefore, do not work in Slovenia. is not refundable. It is also pointless to use practices and certain tools that otherwise prove effective in major markets.
Tools for digital marketing
In addition, most of the tools we need for digital marketing ( email marketing tools , CRM systems ,…) are designed for foreign markets, which makes it less expensive to use as you manage more data. Taking MailChimp, one of the most popular email marketing tools, you will pay $ 50 per month ($ 0.01 / user) for a database of 5,000 users, while only $ 240 will be charged for using 50,000 email addresses € per month (€ 0.0048 / user).
If you only needed Mailchimp for digital marketing, this would not be a problem. You need at least 10 of them at the same time, and they are all only partially functional, as you probably have too few product target audiences in the last 30 days to segment your advertising and remarketing campaigns based on what people saw on your page.
Digital marketing should be thoughtful and investment retained
In this respect, great recipes for digital marketing are not paying the most for us. A different approach is needed. More efficient, more focused and less wasted. At the same time, it should be borne in mind that certain functions cannot even be used and therefore digital marketing should be considered more modest (especially if it is a smaller company with specific services).
Digital marketing in Slovenia is not effective unless it is affordable.
The last time I was called from Hubspot was to find a partner in Slovenia. When I said that most Slovenian companies have advertising budgets in the amount of their basic package, we ended the conversation politely. If there is a potential (potential customer) market of € 1000 per month, then it is in no way necessary to waste the same amount of services or programs and tools. Therefore, in any campaign, it must be ensured that the setup and implementation costs do not exceed the amount exceeding 20% of the budget, but this is already too much.